5 Best Web Conferencing Software Tools for Online Meetings in 2019

The modern business environment makes web conferencing software an essential tool. Whether youre leading a distributed workforce or   looking to generate leads in a new market; you need a good way to get everyone on the same page, or just say hi, and make those human connections that can help your business grow.Video conferencing has grown so popular that there are dozens, if not hundreds, of options to choose from. With this in mind, were here to give you the rundown of the most popular web conferencing software packages currently available. Lets dial-in.Best web conferencing software for 20191. Zoom MeetingsBest foranyone who is looking for a professional online meetings tool that has it all.Key features:Breakout rooms allow you to split into as many as 50 rooms for dedicated discussions.HD voice and audio with a range of call options including VOIP, toll-based dial-in, dedicated dial-in numbers.Co-annotations, screen sharing, simultaneous screen sharing.Good group messaging opti ons available, chiefly both private and public groups.Allows PPT, PDF, and DOC file uploads.Engagement tools like polling, QAs, and virtual hand-raising.Zoom is probably the biggest name in the web conferencing software market with good reason; it offers high-quality HD audio and video at a competitive price point. But not only that, the UI is simple and you can launch meetings without hassle. You can also make your meetings more engaging with tools like polling, QAs, whiteboarding and more.Pros:Great options in the free plan and competitively priced premium plans.Easy role switching for multiple presenters.Outstanding integrations with all the tools you use daily like Slack, Redbooth, and G Suite.Allows PPT, PDF, and DOC file uploads.Great performance with no lag on screensharing and annotation.Cons:Difficult to join the meeting via the browser.Cloud storage is low.Toll-free dialing and Call Me are both extra costs.Less flexible branding compared to competitors.Pricing:Zoom has a g reat free option with a generous feature set. However, Cloud-based recordings, advanced Admin controls, and reporting are not available in the free plan.These features are available in the paid plans which start at $14.99 /month/host which allows you to have 100 participants.For 300 participants with transcripts and company branding, youll need the Business plan which starts at $19.99/month/host.2. WebexBest forsmall to mid-size business customers.Key features:An excellent collection of extra tools like polling, whiteboard, and more.Background noise detection for fewer distractions.Third-party recording tools.Call Me which allows you to call participants who cant join the meeting.Outstanding security and encryption.Webex Meetings is at the center of Ciscos strategy for dominating the collaborative software market. They regularly add features, like AI matching and joining services, to make meetings easier.If ease of use is top of your list, then Webexs fewest click approach will help you; start a meeting, switch presenter, open the whiteboard without needing to waste time digging through the application.Cisco recently announced a new video codec that improves quality and lowers bandwidth. Already hugely popular with large businesses, the prices for the packages have dropped significantly which gives small businesses an opportunity to use a secure and reliable option.Pros:The free plan has recording.Excellent security features like Personal Room locking and encrypted meetings.Good analytics and data insights available in the higher plans.Recordings are in MP4 and can be easily shared via email.Cons:Call Me International add-on is pricey ($35.75 per host/month).No file sharing in the free plan.Not much cloud storage with a maximum of 10 GB.There is no central location with all features available.Its quite difficult to set up the integrations.The branding is less flexible than you will find with other products.Only partial Linux support.Pricing: Webex offers a goo d free plan for time-limited meetings with 50 participants.Unlimited meetings and integrations are included in the Starter pack for $13.50/month/host.For 100 participants and branding options, the Plus package is $17.95/month/host. For 200 participants then the Business plan is $26.95/month/host.3. SamepageBest foranyone looking for a cheap, flexible, multi-tool option.Key features: It has a good calendar function built into the app.Multiple chat options including group chat, team chat, page chat.Great content management options supporting images, video, diagrams, surveys.File management with sharing, synchronization, direct editing.Task management with team lists, assignees, reports, recurring tasks.A streaming feed for comments and reminders.Samepage is an all-in-one solution for workplace collaboration. If you feel you have too many apps, then Samepage could be the one communication tool you need.The Pages feature is particularly useful because you can create dynamic documents in a familiar WordPress-style editor. Here you can upload files, tables, meeting agendas, and third-party calendars.Although this may be true, it isnt at number one simply because the video conferencing options are weaker than Webex and Zoom. While you do have the option to host audio-visual meetings, and you have excellent chat options, the lack of recording is a problem. On balance, it is very easy to set up with a range of great options for keeping everyone on the  same page.Pros: Great free plan for small teams and personal users.Create pages with a lot of different information.Integrations with Zapier, Hootsuite, Salesforce, Slack, GitHub, and more.Presenter mode (slideshows).Great collaboration tools for project-based work.Cons: The Google calendar only works on pages.You cant file share from in a meeting.The buttons for starting calls are hard to see.You cant record your meetings without a third-party tool (planned for 3-6 months).Its a little clunky to navigate.Pricing: It h as a free tier which allows for unlimited members and guests with 2GB storage (total).Pro plans are billed at $8/month/host with 1TB storage each.4. Zoho MeetingBest forindividuals and small teams looking for a simple, cheap, and reliable meeting tool.Key features: Embed links for all of your meetings.Branding options which allow customized logos.Easy screen, mouse, and keyboard sharing.Complete browser-based option.iOS meeting hosting available.Phone audio.Zoho Meeting is a standalone product with simple video conferencing options to help you get meetings set up quickly. Indeed, the browser-based option helps your attendees enter meetings without unnecessary software downloads, installs, or sign-ins. Everything works after a few clicks.It has great support across all devices and you will have a unified experience no matter how you choose to enter the meeting.Pros:Very easy to use with a simple UI.Meeting lock.No caps on meeting times or numbers.Offers embed codes for your meetings. Reporting features for the meeting participants.Runs very well on old computers, in fact, it uses the fewest resources of all the tools.Storage is based on the number of recordings and not their size.Cons:No file-sharing options.No customization of invitee information.Meeting recordings have a string of digits for the file name.No whiteboarding, social media integration, or third-party recording options.No private chat options.Only one video screen is visible at a time.Pricing:The standalone meetings package comes with 100 participants and storage for 10 recordings for $10/month/host.If you are looking to branch out into webinars, then you can add the webinar package with a few clicks.5. Join.MeBest forindividuals and small teams looking for a lightweight, low cost solution with a quick set-up and simple interface.Key features: Local conference numbers in over 50 countries and optional toll-free numbers.One-click scheduling from Outlook and Google Calendar.Whiteboarding with infinit e canvas.Presenter swapping and screen sharing.Join.Me is basic web conferencing software aimed directly at the small business market. In contrast with other tools, Join.Me has a tight focus on meetings which means you dont get the chat tools, analytics, polling options found in other solutions.On the other hand, the recording options are good. For Pro users, all recordings are stored in MP4 format on the website. Also, the generous 50 GB of storage means theres enough space to keep important meetings for some time.Pros: Toll-free options in the Pro and Business plans.Very easy to set up with meetings started with a few clicks.Simple, uncluttered UI.Easy to save snapshots of screens.You can choose to set up meetings via a URL or a one-time code.Unlimited number and length of meetings.Cons: No free plan.You cant change settings from the app.The Lite plan is missing a lot of features.I found the meeting bubbles annoying because the background image was always visible.Transitioning to screen sharing can be a bumpy ride.You can only share files with one user at a time and it is hard to do.Price: The Lite plan is $10/month/host for just 5 participants and no recording.However, recording is available in both the Pro, $20/month/host, and the Business plans, $30/month/host with storage for 10 meetings.Wrapping upFinding the best web conferencing software in 2019 depends on your particular use-case. So, why not take advantage of a free trial and give one a thorough test? Looking for #web conferencing #software? Check out 5 great online meeting solutions 🠤  Click To Tweet Do you have any questions about picking the best web conferencing tool for your needs? Ask away in the comments!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

3 Top Tips for a Stand-Out Cornell Essay

3 Top Tips for a Stand-Out Cornell Essay SAT / ACT Prep Online Guides and Tips Cornell admits just under 12.5% of their total applicant pool every year. In order to be one of them, you need to write amazing Cornell essays as part of your Cornell University application. In this article, we’ll outline the different types of essays you need to write for your Cornell University application and teach you how to write a Cornell supplement essay that will help you stand out from the thousands of other applicants. What Are the Cornell Essay Prompts? You only have to answer one Cornell supplement essay prompt as part of your application. Yay! Don’t get too excited though, because this one essay carries a lot of weight. The word limit is on the longer side (650 words) and the topic depends on which school you’re applying to. Cornell University consists of many smaller colleges, each with their own required Cornell supplement essay example. Your Cornell essay prompt will correspond to the school that you plan to study at, so give your future as a Cornell student some thought before you start writing. Be sure to write about the subject or area of study that you are currently interested in, even if that may change when you get to college. As with all college admissions essays, authenticity is key. You may have myriad scholastic interests, but for this essay, stick with what you know best and are most passionate about. Your potential topic must correspond with the areas of study at the college, too. The Cornell essay prompts give ample space for you to express yourself and reveal a more complete portrait of who you are as a student and human simply because of the word limit. You can say a lot in 650 words - so take advantage of it! Want to get into Cornell or your personal top choice college? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. Learn more about PrepScholar Admissions to maximize your chance of getting in. 2018-19 Cornell Supplement Essay Questions Here are the essays and instructions as shown on the Cornell University admissions website: College Interest Essays The primary focus of your college interest essay should be what you intend to study at Cornell. In the online Common Application Writing Supplement, please respond to the essay question below (maximum of 650 words) that corresponds to the undergraduate college or school to which you are applying. College of Agriculture and Life Sciences: Why are you drawn to studying the major you have selected? Please discuss how your interests and related experiences have influenced your choice. Specifically, how will an education from the College of Agriculture and Life Sciences (CALS) and Cornell University help you achieve your academic goals?†¯ College of Architecture, Art, and Planning: What is your â€Å"thing†? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours?† College of Arts and Sciences: Students in Arts and Sciences embrace the opportunity to delve into their academic interests, discover new realms of intellectual inquiry, and chart their own path through the College. Tell us why the depth, breadth, and flexibility of our curriculum are ideally suited to exploring the areas of study that excite you. Cornell SC Johnson College of Business: Charles H. Dyson School of Applied Economics and Management: Affiliated with both the Cornell SC Johnson College of Business and the College of Agriculture and Life Sciences, The Charles H. Dyson School of Applied Economics and Management is unique by design. Explain how our approach to business education is the right fit for you, and how your interests, experiences or goals will contribute to the unique composition of the entering class. Cornell SC Johnson College of Business: School of Hotel Administration (SHA): The global hospitality industry includes hotel and foodservice management, real estate, finance, entrepreneurship, marketing, technology, and law. Describe what has influenced your decision to study business through the lens of hospitality. What personal qualities make you a good fit for SHA? College of Engineering: Cornell Engineering celebrates innovative problem-solving that helps people, communities†¦ the world. Consider your ideas and aspirations and describe how a Cornell Engineering education would allow you to leverage technological problem-solving to improve the world we live in. College of Human Ecology: How have your experiences influenced your decision to apply to the College of Human Ecology? How will your choice of major impact your goals and plans for the future? School of Industrial and Labor Relations: Tell us about your intellectual interests, how they sprung from your course, service, work or life experiences, and what makes them exciting to you. Describe how ILR is the right school for you to pursue these interests. Cornell Supplement Essays Analyzed In this section, we’ll take a look at each Cornell supplemental essay prompt in depth. Remember, you may only answer one prompt for your application. We'll also give tips for how to best approach answering the individual essay questions. Some tips will apply to all of the questions, but we will highlight the important differences for each program. College of Agriculture and Life Sciences Why are you drawn to studying the major you have selected? Please discuss how your interests and related experiences have influenced your choice. Specifically, how will an education from the College of Agriculture and Life Sciences (CALS) and Cornell University help you achieve your academic goals?†¯ The College of Agriculture and Life Sciences asks you to have an idea of your major as you apply. In your essay, you should commit to one major and be specific about why it's important to you. Choose a topic of genuine interest to you and that you have a personal connection with, even if that personal connection consists solely of articles you’ve read and documentaries you’ve seen. Do your research about the topic and the school. Dedicate some time to reading about the Cornell College of Agriculture - its history, its current faculty and its notable alumni. Is there anyone from your research who you can relate to? Who you think of as inspiring? Are there professors whom you are looking forward to working with? Lean into the school’s reputation and choose something specific to write about that has a personal connection to you. For example, instead of writing about homesteading trends across the country, write about a local farm in your area that you visited as a child or how you got interested in food science. You could also write about your personal connection to a specific project of a professor who teaches in the Cornell School of Agriculture and Life Sciences. College of Architecture, Art, and Planning What is your â€Å"thing†? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours? The essay from the College of Architecture, Art, and Planning offers a fun essay topic... so have fun with it! You don't have to feel limited to purely scholastics interests here. Think about what you learn about or engage with of your own volition, not just because you're required to. In other words, when you fall down an Internet rabbit hole, what are you often researching? Feel free to pull examples from pop culture, history, science, math... anything! Remember, the prompt asks about passions, as well as quirks. Don't feel embarrassed! Share something personal about yourself. Maybe you love watching old cinema or make your own pop-up cards for your family. Maybe you watch hundreds of hours of videos from YouTube photographers. Maybe you visit the City Hall of whatever new town you visit. Whatever you choose, make sure you elaborate on why you're interested in it and how its affected your life. College of Arts and Sciences Students in Arts and Sciences embrace the opportunity to delve into their academic interests, discover new realms of intellectual inquiry, and chart their own path through the College. Tell us why the depth, breadth, and flexibility of our curriculum are ideally suited to exploring the areas of study that excite you. The College of Arts and Sciences is the least specific school of study at Cornell University, and the admissions essay reflects that. If you know you love to learn, but aren’t sure what your career will look like after college, it’s likely you’ll be applying here. Don’t be fooled! Just because the question is broad, you don’t have to write a broad essay in response. Don’t feel like you have to demonstrate an interest in both Russian literature and molecular biology. Rather, describe your real intellectual pursuits with honesty and sincerity. You don’t have to have huge aspirations or a fancy reason for your intellectual pursuits. Stay true to yourself. If you’re interested in Elizabethan history because of some historical fiction novels you read as a child, that’s fine! You can totally say that. Just be sure to tie it back to how Cornell’s academics let you study your passion. If you feel you have multiple areas of study that you are passionate about, you may write about them - but don’t write about more than two or three at the most. Otherwise, your essay will feel more like a list, rather than an in-depth exploration of your actual interests. If you do choose to write about multiple interests, be sure to connect them back to you and your individual experience as a Cornell student and community member. Cornell SC Johnson College of Business Charles H. Dyson School of Applied Economics and Management: Affiliated with both the Cornell SC Johnson College of Business and the College of Agriculture and Life Sciences, The Charles H. Dyson School of Applied Economics and Management is unique by design. Explain how our approach to business education is the right fit for you, and how your interests, experiences or goals will contribute to the unique composition of the entering class. This prompt is a gift: they are telling you exactly what to write. Do not guess here. Research the program so that you know exactly what their approach to business education is and how it differs from other programs. The question provides you with a thesis: explain why the program is the right fit for you and why you are a good fit for the program. Follow it! Your essay should indicate why you want to attend Cornell’s school of business, rather than any other. Do some research on what makes Cornell’s business college stand out from others. You can list specific classes you’d like to take or professors you’d like to study with. Doing so will show that you’re interested in Cornell, not just any old business school. Cornell School of Hotel Administration (SHA) The global hospitality industry includes hotel and foodservice management, real estate, finance, entrepreneurship, marketing, technology, and law. Describe what has influenced your decision to study business through the lens of hospitality. What personal qualities make you a good fit for SHA? The Johnson College of Business prompt may also seem broad and easy to answer in a general way - do not be fooled! As with all good college essays, it is crucial that you answer this prompt with as much specificity as you can muster. If you’re having trouble coming up with a topic, use the list of global hospitality industry topics as a jumping off point. Why are you interested in marketing? What experience do you have in hotel or foodservice management? Why do you care so much about these topics? When writing about your personal qualities that make you a good fit for the program, don’t describe yourself using only adjectives and generalizations. Instead, use stories, anecdotes and experiences from your life that actually happened and that show your personality traits. Follow that old grade school writing rule: show, don’t tell. Demonstrate your personal qualities through examples, rather than just stating them. College of Engineering Cornell Engineering celebrates innovative problem-solving that helps people, communities†¦ the world. Consider your ideas and aspirations and describe how a Cornell Engineering education would allow you to leverage technological problem-solving to improve the world we live in. This essay seeks to understand why you want to study engineering. Don’t just say that you want a steady job after graduation. Cornell’s College of Engineering wants to see that you have both ambition and interesting ideas. Consider how engineers solve challenges. What challenges do you care about in your community? In the world? How could your work as an engineer help solve these problems? It’s important to write about issues that you’re passionate about. If you don’t care about climate change, don’t write about how you want to create clean energy solutions. Focus on issues that you’re truly interested in. Before you start writing, consider the prompt. That is not to say that you should garble your essay with too many topics to have a specific direction. Instead, pick a direction, a thesis, and use the various topics listed in the question as an outline for how to write your essay with appropriate supporting topics. College of Human Ecology How have your experiences influenced your decision to apply to the College of Human Ecology? How will your choice of major impact your goals and plans for the future? This essay prompt gives you lots of room for creativity. That being said, heed this caveat: don’t get carried away in stating your grandiose mission for solving the world’s problems. As with the other essay prompts, specificity is key. Choose an example from your life to illustrate your answer to the question. Pick something that has truly been formative in your educational and professional goals, dive in deep, and write from the heart. For example, if you’re interested in studying Policy Analysis and Management, you could talk about how your experience with social welfare programs has affected your life. Or, if you’re looking to be part of the Fiber Science Apparel Design program, you could talk about why clothing has played such an important part in your life and your passion for fashion design. Be sure to include your future goals in your answer. The College of Human Ecology has a very specific focus - you’ll want to reflect that in what you write about. School of Industrial and Labor Relations Tell us about your intellectual interests, how they sprung from your course, service, work or life experiences, and what makes them exciting to you. Describe how ILR is the right school for you to pursue these interests. This essay is a great opportunity to show off your academic side. You get to write about your topics of study and describe how you will continue to make it a part of your life in your college career and beyond. You don’t have to limit your answer to school experiences. Academic pursuits can grow from hobbies, travels, or personal experiences. Do you take on leadership roles in your religious community? Have you had a particularly influential summer job? As long as you relate the experience back to academics you are golden. You should also specify what ILR is the right college at Cornell for you to pursue these interests. What can you study at ILR that you can’t study in Cornell’s other colleges, such as the College of Arts and Sciences? It can be helpful to list specific courses or tracks of study at ILR that reflect your intellectual interests. Remember, the prompt specifically asks why ILR is your Cornell college of choice. How to Write a Great Cornell Essay Regardless of which Cornell essay prompt you’re responding to, you should keep in mind the following tips for how to write a great Cornell essay. #1: Use Your Own Voice The point of a college essay is for the admissions committee to have the chance to get to know you beyond your test scores, grades, and honors. Your admissions essays are your opportunity to make yourself come alive for the essay readers and to present yourself as a fully fleshed out person. You should, then, make sure that the person you’re presenting in your college essays is yourself. Don’t try to emulate what you think the committee wants to hear or try to act like someone you’re not. If you lie or exaggerate, your essay will come across as insincere, which will diminish its effectiveness. Stick to telling real stories about the person you really are, not who you think Cornell wants you to be. #2: Avoid Cliches and Overused Phrases When writing your Cornell essay, try to avoid using cliches or overused quotes or phrases. These include quotations that have been quoted to death and phrases or idioms that are overused in daily life. The college admissions committee has probably seen numerous essays from students who have grand plans to change the world. Only talk about changing the world if you have legitimate interests to back it up. Strive for originality and avoid using cliches, which take away from the strength and sincerity of your work. #3: Check Your Work It should almost go without saying, but you want to make sure your Cornell essay is the strongest example of your work possible. Before you turn in your Cornell application, make sure to edit and proofread your essays. Your work should be free of spelling and grammar errors. Make sure to run your essays through a spelling and grammar check before you submit. It’s a good idea to have someone else read your Cornell essay, too. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. Recap: Writing a Stellar Cornell Essay The Cornell essay prompts give you a chance to really show the admissions committee who you are. Regardless of the question you’re answering, remember to follow these basic dos and don’ts as you’re writing: DO Be authentic and honest. Be specific when citing people, places and things. Strive for brevity and clarity; less is more! Be yourself, and do your research - both will shine through in your essays! DON’T Base your essays on what you think the Cornell application committee wants to hear. Use cliches or broad sweeping statements. Try too hard to be funny and original. Be genuine and your positive attributes will be visible to the committee. What’s Next? Are youworking onthe Common App essayas part of your application? Read ourbreakdown of the Common App promptsand our guide topicking the best prompt for you. If you'replanning to take the SAT or ACT as part of your application, try out some of our famous test prep guides, like"How to Get a Perfect Score on the SAT"and"15 Key ACT Test Day Tips." Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Criminology Term Paper Example | Topics and Well Written Essays - 750 words

Criminology - Term Paper Example For example, in urban areas and places that are associated with low living standards, the crime rate is usually higher (67). Also worth noticing is the fact that there are crimes that are common while others are less common. Some of the most common crimes in almost every society include burglary, robbery, murder and rape (61). Crime victims in every country do not necessarily have common characteristics. What this means is that people across the economic scale can become victims to crime. Those who reside in poor neighborhoods are however more likely to become victims of crime compared to those in rich neighborhoods. With technological developments and the introduction of the internet, crime has gotten to cut across boundaries like never before as evidenced the crimes such as synthetic ID theft, hackings and viral attacks. Organizations like individuals also fall victim to criminals. From the analysis above, it is beyond doubt that crime knows no bounds and anyone can become a victim of crime. 2A. There are several myths about crime in the United States of America. One such myth is in regard to the prevalence of crime in the country over other countries. Given the size of the US and its high population, it is a common belief that the country has a higher crime rate compared to other countries including England, Canada, Italy, Netherlands, Sweden and Australia. This may however not be the truth considering that the International Crime Victims’ Survey reveals otherwise. Yet another myth about crime in the US is pegged on the belief that criminals specialize in their activities. In this respect, it is often assumed that sex offenders, for example, only commit crimes that are related to sex and not other crimes (79). This again is against what past research conducted by criminologists reveal. The media and the political discourse has made such myths appear true by giving greater attention to crime and compared to other news. Terrorism has for example receive d a great share of media and political attention following the 9/11 attacks. Yet again, it is beyond doubt that in some cases the media and politicians misrepresent facts related to crime and criminal activities as they make their presentation not based on solid evidence but on flawed perceptions (62). Given the attention and misrepresentation of crimes by the media and politicians, policy makers tend to make flawed decisions. For example, policy makes, like the general public often believe against the truth that criminals such as sex offenders specialize (79). When policy makers make decisions based on such flawed assumptions, the policies that they make often become ineffective when it comes to crime prevention and rehabilitation of criminals (79). 4B. Several studies have highlighted the changing nature of crime over time. While there are crimes that have previously been termed as common, this term may no longer be accurate in application. This is so considering that cybercrime, terrorism and sexual offenses which were less prevalent in the past have become almost as prevalent as robbery, burglary and murder in recent times. One main crime that has been subject to change in the US is homicide. The last two centuries have seen a fluctuation in the prevalence of this type of crime (116). The socio-economic environment of a place is known to be one of the factors that affect the prevalence of crime. In the early

Effective Advertising Essay Example | Topics and Well Written Essays - 3250 words

Effective Advertising - Essay Example   Ã‚  Ã‚   Although marketers and creative directors may be thoroughly familiar with the rational approach and may have learned much about mnemonics and long-term memory, many are still in the dark regarding the unconscious side and motivation. What is presented here is the integration of all three aspects of advertising, leading to a totally integrated three-dimensional approach to advertising and marketing.   Ã‚  Ã‚   It is imperative to examine three-dimensional advertising and marketing in detail, especially with reference to the second dimension: motivation.    The First Dimension of Advertising and Marketing: Logic, Rationalizations, and Justifications   Ã‚   Logic and rationalization are the first dimension of advertising and the one that is the most familiar. They also are the most exploited dimension in advertising. That is because most marketing approaches are based upon traditional market research, and traditional market research asks people logical questions. Henc e, consumers respond accordingly: with logic and the left side of their brain. Since humans want to appear logical and rational, they give logical and rational answers. They respond not only to other people, but also to themselves. These are rationalizations. They may be true or untrue. They are what the consumer wants to believe, and they are what the consumer wants others to believe. Rationalizations are the most common form of advertising. They work either on the front end or as reinforcers, after the decision has been made. Rationalizations influence the emotions.... Hence, consumers respond accordingly: with logic and the left side of their brain. Since humans want to appear logical and rational, they give logical and rational answers. They respond not only to other people, but also to themselves. Typical of the answers and rationalizations that are given are: "I bought it because I'll never see it at that price again." "When these are all gone, there won't be any more." "These coupons cut the price nearly in half." "I really needed it." "The salesman offered me a deal I couldn't resist." "I bank at First because it's so convenient." "I like the people at the Apple Tree Restaurant; they're friendly and go out of their way to please." "Even though I have a two-hour commute to the city, the taxes are much lower out here." These are rationalizations. They may be true or untrue. They are what the consumer wants to believe, and they are what the consumer wants others to believe. Rationalizations are the most common form of advertising. They work either on the front end or as reinforcers, after the decision has been made. Rationalizations influence the emotions. They are obvious, and they are powerful. They are motivating.The problem is that at some point before the sale is made the consumer has to deal with emotion. Also, rationalizations do not feed into brand loyalty, positioning, unique selling, and marketing propositions. That is why people buy ABC instead of XYZ, and what has to be done to change them. Consumer decisions are based primarily on emotion and not reason. Even so, rationalizations are an important part of the purchasing process.Kowata and Buck ( 1995) illustrate the relationship between rationalizations and emotions (affect) in a cross-cultural study. According to these investigators,

General Psychology DSM-IV-TR Project Case Study Essay

General Psychology DSM-IV-TR Project Case Study - Essay Example One of the characteristics that make Esther stand out from acceptable social traits is her unconventionality and unwillingness to conform to social expectations. She is also fixated on morbid thoughts. For example, Esther could not help her mind get away from the cadavers, the pickled fetuses and the execution of the Rosenbergs (after their links to the Soviet Union was exposed). These cognitive and behavioral traits are not pathological in themselves. The author does not make clear, if Esther Greenwood’s manifest patterns of thought are something deliberate and conscious or plainly arising out of her childhood conditioning. Her parents and school teachers expect her to be cheerful and amiable with her fellow pupils; but Esther’s pre-occupation with death, suffering and the apparent folly she sees in all human endeavors makes her aloof and distant. Esther Greenwood’s rebellion against social norms affects her perceptions on intimacy as well. For instance, while the society expects her to remain a virgin and maintain a respectable lifestyle in order to make herself eligible for marriage, she wanted to explore her sexuality as it occurs naturally. Consequently, she begins an affair, which is completely based on experiencing sexual pleasure and none whatsoever on feelings of love and intimacy. Here, we begin to see symptoms of mental disturbance that find mention in the DSM-IV-TR scale. For instance, Esther’s apparent lack of self-control to remain a virgin till marriage could be broadly classified as a symptom of underlying â€Å"impulse-control disorder†. But DSM-IV-TR diagnosis is not purely a technical one, but requires the psychiatrist to make subjective decisions as well. At the time in which the novel is set (early decades of the twentieth century) American society was still largely conservative. It

Issues Related To Migration

Issues Related To Migration Migration influences the social, political, economic life of the people of a country which has higher immigrants. In India, migration either domestic or international, has a major effect on countrys economy. International migration has become an important feature in globalized markets influencing the economic growth. The impact of the migration is complex for both the immigrants and the countries involved. This paper includes the push and pull factors that can lead to migration of people. It also includes the social and economic impacts of migration on different communities in a country. Also, it includes various reasons that leads to domestic and international migration of people. There has been concern about international migration in different services for some years now, but recently the situation has become more acute for a number of reasons, mostly reflected in severe staff and skill shortages in the different systems of many countries. While industrialized countries, in addressing the problem of staff shortages, become recipient countries and actively recruit migrants abroad, the emigration of qualified workers in a number of donor countries may undermine the functioning of their activities. INTRODUCTION:- Migration basically means the movement of people from one place to another. Migration is generally categorized as internal known as immigration or it can be external emigration. Voluntary migration is when people choose to move for a new job or a better education and forced migration is when they feel they have no choice but to move because their life is threatened or in danger or it may be due to famine, war or persecution. There have been various issues that are linked to migration that have come to limelight through series of workshops, conferences, panels, film screenings, cultural and artistic activities like human right aspects, living conditions, migrant workers rights, human trafficking, etc. All these issues have a great impact on migrant people as well as the locals. Rachel Sabates-Wheeler and Ian MacAuslan- the two socialists, argue that it is in the interests of migrants and both host and source country governments to investigate and fully understand the implications of l egal, physical and political access structures to social protection. ISSUES RELATED TO MIGRATION:- Policy debates about immigration generally focus on two broad themes: the impact of immigration upon the economy, and its soaial and cultural impact. The immigrants are seen taking the various resources, making it more difficult to unite the societies and undermining a sense of national identity. So, there is a need for these policy makers or the governing bodies to balance the economic need for migrants against the social problems they create. 1) Human Rights vs Migrants Rights:- It is imperative to focus on the respect of human rights and right of access to justice. Migrants rights are also as important as human rights. There should be a legislation that should refer to the economic, social and cultural contribution of migrants and Diaspora. 2) Trafficking of Persons mainly Children:- There have been many problems like difficult living conditions of minor migrant children between 9 and 18 years of age. In search of jobs in order to support their families, they often fall into the trap of adults who bring them in other countries and exploiting them mentally and sexually. There is an African Organization that is working with various organizations in ECOWAS region that aims at helping these children. 3) Forced Migration due to Physical Factors:- Climatic changes, temperature, lack of water supply, droughts, floods, etc. are also a major reason for emigration. So, there is a need for respective countries to revisit this phenomenon. The emigration of these people often exposes them to the risks of being trafficked, slavery or prostitution of women. 4) Migration to Access Descent Living Conditions:- Migration from rural areas to urban cities that can provide better living opportunities. There are many problems that are encountered like unemployment, hunger, disease and economic conditions that prevails in the rural areas. For this government has to take up some steps to help the people facing these hardships. 5) Diaspora to Local Development:- It can play a number of important roles in helping development of the home company. The primary route is no doubt by remitting to the home country. In addition, however, technology transfer and encouragement to trade and capital flows can be important in some settings, with highly skilled migrants playing a more visible role. ECONOMIC IMPACTS OF MIGRATION:- The effects of migration on sending countries depend critically on the magnitudes, composition and nature of the migration streams, as well as upon the specific context from which migrants are drawn. The departure of migrants involves a decline in the supply of labour and usually implies a fall in output unless there is a large pool of unemployed or underutilized labour. In the case of skilled emigration, productivity declines as well. Because of the departure of labour, changes in the composition of output are likely to occur depending on the sectoral employment of emigrants. Moreover, intra-household inequality may increase and family roles may also change as a result. As emigration continues and more people leave the country, output continues to fall. On the other hand, however, continuing migration improves the information flow and thus reduces the information and transaction costs related to migration. This reduced cost of migration encourages family members to accompany initial migrants; households start using migration as a livelihood strategy. Furthermore, the possibility of migration might also encourage those left behind to start investing in skills required to leave the country and seek improved prospects abroad. At this stage, the home countrys economy starts adjusting to migration. This may take the form of increased labour force participation by certain groups of the There are certain key aspects in relation to this:- Unskilled Labour Supply Flows:- Situations in which labour markets in the country of origin are tight, so that unemployment spells are brief and infrequent and underemployment rare. In such context, emigration of workers requires employers to raise wage offers to fill the resultant vacancies. The other one is in which the migrant workers are replaced at little or no wages to the employers where surplus labour exists. Costs imposed on employers are minimal and overall output is hardly be affected. Much of the emigration of low skilled labour occurs from poorly performing economies. Surplus labour conditions can be expected to prevail in among high emigration countries. Brain Drain:- The process of brain drain is considered as one of the negative impacts of international migration. The trained officials like engineers, doctors, scientists and others who are the future of their country, contribute to innovation, technological advancement and development of a country, migrate to other countries for jobs and other facilities. They cause a negative impact from the perspective of home countrys development. SOCIAL EFFECTS OF MIGRATION:- Although the economic effects of migration have been extensively studied, the social effects have received less attention. However, they are very important and often closely linked with the much more studied economic effects of migration. Migration may impact on social life in several ways and the impact will be different for different types of migration. The social effects of migration consist of changes in family composition, in gender roles, child outcomes in terms of labour, health and education, cultural effects and issues related to crime. Moreover migration may cause a shift in adolescents orientation, in the sense that children may consider migration as their ultimate goal and decide to pursue further education in order to increase their migration prospects. Apart from education, migration may impact on childrens health. Migration may have an important impact on migrants household lives in terms of family roles and gender roles within the family. In particular the selection of migrants within the household (whether it is the father, the mother or older children who migrate) will have an impact on the family members who stay behind and their roles within the household after migration has started. Most importantly the role of women in the household and subsequently in the society may change. The women whose husbands migrate, the outcome of migration depend on existing cultural practices and the flexibility of gender roles and family organization. Further the people who leave their birth place and flee to other countries are deprived of their cultures, languages, traditions, and other social activities that are also considered as a part of ones identity. As of now-a-days we are seeing in India, there have been many threats to the migrants from Assam who have settled in Bangalore are facing threats due to impending attack related to the communal violence in home state due to which students and workers flee back. The violence has spilled over to other states where Bodos and other ethnic tribal members from the impoverished north-east have migrated in search of jobs. Violence has also been reported in Hyderabad, western cities of Pune and Nashik affecting the migrants. MIGRATION IN DIFFERENT COUNTRIES:- India as a nation has seen high migration rate in recent years. In 90s around 98 million people migrated from one place to another. Apart from women, migrating due to marriage, employment is the biggest factor for migration. The number of job seekers have increased by 45% over the previous decade. Nearly 14 million people migrated in search for jobs out of which 12 million was men. Migrants have created pressure on others who are in same job market. Most people migrate because of a combination of push and pull factors. Lack of rural employment, fragmentation of land holdings and declining public investment in agriculture create a crisis for rural Indians. Urban areas and some rural areas with industrial development or high agricultural production offer better prospects for jobs or self-employment. No of Migrants (in million) 1951-61 66 1961-71 68.2 1971-81 81 1981-91 80.9 1991-2001 98.3 The onset of mass immigration from India, Pakistan and the Caribbean in the late 1940s and the 1950s coincided with the dismantling of the British Empire, and the decline of Britains global status. Immigration became the focus for the debate about these broader shifts. The perception that immigrants were alien to the British way of life ensured that the relationship between immigrants and the British state was defined largely by hostility, racism and confrontation. Not only was immigration policy driven by the desire specifically to keep out non-whites, but the state also viewed non-white immigrants settled in Britain as undesirables. Immigrants were the problem, and that problem had to be policed. This led both to discrimination against blacks and Asians in every sphere of social life, including housing, education and employment, and to confrontations with the police, confrontations that came to an explosive climax in a series of major riots in Britains inner cities in the late 1970 s and the early 1980s. Nearly eight million immigrants entered the United States from 2000 to 2005, more than in any other five-year period in the nations history, 3.7 million of them entered illegally. Since 1986 Congress has passed seven amnesties for illegal immigrants. In 1986 president Ronald Reagan signed immigration reform that gave amnesty to 3 million illegal immigrants in the country. Hispanic immigrants were among the first victims of the late-2000s recession, but since the recessions end in June 2009, immigrants posted a net gain of 656,000 jobs. Over 1 million immigrants were granted legal residence in 2011.

Hiding from Reality Essay -- Literary Analysis, Blanche Dubois

Why do people want to live in a perfect world? Everyone wants to live in their own fantasy world because that is where all their dreams are able to come true. No one wants a world of grief and sorrow. Life should be lived to its fullest. It should not be wasted. It should be embraced. When we are faced with agony, we must either make a choice between accepting it or hiding from it. In the play â€Å"A Streetcar Named Desire† by Tennessee Williams, the author mainly focuses on Blanche Dubois, a woman who moved to her sister’s house due to the loss of Belle Reve, her family home. She is a deceptive and selfish person, who cannot accept the occurrence of agony in her life. She mentally deteriorates due to the lost and rejection of love, and due to her selfishness. She chooses to hide from the truth. When an individual hides from reality, it will only result in them hurting themselves. At the beginning of the play, Blanche is already in a nervous breakdown as she was drinking wine that she found in Stella’s house. She was using it to calm her nerves. When Stanley came home from his bowling game, he had a conversation with her. At the end of the scene, he asks her about her husband. She started to break apart as she says â€Å"The boy – the boy died; [She sinks back down] I’m afraid I‘m - going to be sick! [Her head falls on her arms],† (p. 31). This represents that her husband’s death has resulted her to go into a depression. She is unstable whenever she is reminded of her husband. She had some memories with her husband that she cannot forget causing her to be really sad. It is later revealed in the play that her husband was with another man. He killed himself due her revulsion towards him. She states â€Å"by coming suddenly into a room that I tho... ...someone she is not. Everyone experiences hard times in their lifetime. The outcome will depend on how you face these obstacles. Blanche became shattered when her husband died, but she chose not to accept it, which why it resulted in her only hurting herself. She tried to find another love to cover up her empty heart, but in the end, she deluded him, and hurt herself even more. She tried to act like she was living the perfect life, and that she was better than everyone else, but that cause her a major downfall. Lies can never be hidden forever, and once hers were revealed, she could not hide anywhere and was forced to face the horrible consequences she has created. Dealing with reality can sometimes be challenging, but if you learn to face and overcome these challenges, reality will not be that terrible.

Social Media in the Hiring Process

A current and somewhat controversial topic regarding the hiring process is employers’ use of social media screening. The most popular sites to be checked are Facebook, LinkedIn, and Twitter and now more than ever, companies are looking on the Internet to see if applicants are active on these social media websites (Swallow). Harris Interactive conducted a survey of 2,303 respondents from February 9, 2012 through March 2, 2012 to find out how many companies used social media sites to check on job applicants.The results showed that 37 percent of respondents indicated their companies used social media web sites to check on job candidates. Sixty-five percent indicated they were looking to see if a job candidate appeared professional and 51 percent indicated that they were checking to see if the candidate would be a good match in the company’s culture (â€Å"Social Media A Big Part of Hiring Process†). Another survey done by a social media monitoring service, Reppler, reveals even higher results.Their study found that over 90 percent of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. The study also shows that 69 percent of recruiters have rejected a candidate based on content found on his or her social networking profiles although 68 percent say that they have actually hired a candidate based on his or her activity on those sites. The most common reasons for rejection include lies about qualifications, inappropriate photos (racy or indicative of drug or alcohol use), negative comments about a previous employer, and poor communication skills.The most common reasons that an employer has hired someone after viewing his or her social media profile include demonstration of a positive personality and good organizational fit, evident creativity, and good references posted by others (Swallow). Although screening social media profiles can provide employers with a weal th of useful information, it also comes with some potential pitfalls. Employers can get in trouble by obtaining information that is unlawful to consider in an employment decision such as an applicant’s race, religion, national origin, age, pregnancy status, marital status, disability, sexual orientation, and gender.In order to decrease the likelihood of a discrimination charge, employers sometimes have a person not involved with the hiring process review social media sites in order to filter out information about inclusion in a protected class (Michale). There are also social media screening services that claim to filter out any information pertaining to a protected class (Sterling Infosystems). As was mentioned earlier, one of the reasons for employers choosing not to hire someone based on their social media profile is inappropriate photos, including those in which alcohol use is shown.Using this as a reason to reject an applicant can put the employer in a sticky situation d epending on the particular state’s â€Å"off-duty† laws. In over half the states it is unlawful for an employer to take an adverse employment action based on an employee’s lawful conduct on their own time, even if the employee is only prospective. In â€Å"Using Facebook to Screen Potential Hires Can Get You Sued,† Robert Michale cites Minnesota as an example. In this state it is unlawful for an employer to prohibit a prospective employee from using lawful products such as alcohol and tobacco.So how can applicants protect themselves or best represent themselves within the social media domain? Renee Jackson, a Labor and Employment lawyer with Nixon Peabody LLP, has some advice to give. Jackson recommends that applicants assume that companies are looking for information about applicants online, whether or not it’s true. Another tip is to try displaying â€Å"the most professional online image possible. † In order to get a glimpse of oneâ€℠¢s image, Jackson encourages job seekers to Google themselves and some keywords from their resumes and see what results come up (Quast).Chirag Nangia, CEO of the social media screening service Reppify, offers advice similar to Renee Jackson’s. Nangia encourages job seekers to try to depict themselves in a manner that would be attractive to the company they want to be a part of. A ZDNet study indicated that British Facebook users are drunk in 76 percent of their photos. It doesn’t take a Human Resources guru to know that this is probably not the best representation of professional behavior (Quast). Finally, a prospective that hasn’t been touched on is that of the applicants.A study presented at the 27th Annual Society for Industrial and Organizational Psychology Conference in April 2012 shows that employers that use online screening practices may be â€Å"unattractive or reduce their attractiveness to job applicants and current employees alike. † The study involved 175 students who applied for a fictitious job they believed to be real and were later informed they were screened. Applicants were â€Å"less willing to take a job offer after being screened, perceiving the action to reflect on the organization’s fairness and treatment of employees based on a post-study questionnaire.They also felt their privacy was invaded. † Works Cited Ahearn, Tom. â€Å"Social Network Screening by Employers May Make Companies Unattractive to Job Applicants. † ESR News: Background Check News from Employment Screening Resources (ESR) A ». N. p. , 10 July 2012. Web. 18 Oct. 2012. . Michale, Robert. â€Å"Using Facebook To Screen Potential Hires Can Get You Sued. † Fast Company. N. p. , 20 July 2012. Web. 8 Oct. 2012. . Quast, Lisa. â€Å"Recruiting, Reinvented: How Companies Are Using Social Media In The Hiring Process. † Forbes. Forbes Magazine, 21 May 2012. Web. 18 Oct. 2012. . Quast, Lisa. â€Å"Social Media, Passw ords, and the Hiring Process: Privacy and Other Legal Rights. † Forbes. Forbes Magazine, 28 May 2012.Web. 18 Oct. 2012. . â€Å"Social Media a Big Part of Hiring Process. † UPI. N. p. , 18 Apr. 2012. Web. 18 Oct. 2012. . â€Å"Sterling Infosystems – Why Screen? † Sterling Infosystems – Why Screen? N. p. , n. d. Web. 18 Oct. 2012. .

Free Essays on Final Thoughts

The main topics of the â€Å"Final Thoughts† section of our readings deals mainly with oppression. The first reading in this section is titled â€Å"Can White Heterosexual Men Understand Oppression?† written by Cooper Thompson, whom is in fact a white, heterosexual male, himself. Thompson elaborates on oppression of women, gays, lesbians, bisexuals, black people and basically anybody who is not a white, heterosexual male themselves. Thompson goes on to claim â€Å"I began to hear and read about the privileges I get as a man, as a white person, and a heterosexual. I was able to see how oppressed persons – particularly women, people of color, and lesbians and gay men – are denied some of the rights I have†. He goes on to state that â€Å"heterosexual white men in this society tend to have a dualistic view of the world: we are either right or wrong, winners or losers. There is only one truth, and we will fight with one another to determine whose truth is right. To understand oppression requires that we accept others’ experiences as truthful, even though they may be very different from ours.† In many ways I disagree with the claims made by Cooper Thompson. I am a white, heterosexual male myself and I can think of numerous times that I myself have been oppressed. Now maybe my oppressions were not to the level or extent of many of the oppressions of minorities, but I do believe that white, heterosexual men do have a good understanding about oppression. Also, when Thompson claimed that white heterosexual males are either winners or losers and so on and so forth, he is merely describing all of man’s desire and drive to be number one, and this can tie back into many previous readings and postings. At an early age, boys are taught to be competitive and are taught to want to win. Losing was seen as something a girl would do and it would jeopardize one’s masculinity. I believe that this trait of e ither winning or losing, or bein... Free Essays on Final Thoughts Free Essays on Final Thoughts The main topics of the â€Å"Final Thoughts† section of our readings deals mainly with oppression. The first reading in this section is titled â€Å"Can White Heterosexual Men Understand Oppression?† written by Cooper Thompson, whom is in fact a white, heterosexual male, himself. Thompson elaborates on oppression of women, gays, lesbians, bisexuals, black people and basically anybody who is not a white, heterosexual male themselves. Thompson goes on to claim â€Å"I began to hear and read about the privileges I get as a man, as a white person, and a heterosexual. I was able to see how oppressed persons – particularly women, people of color, and lesbians and gay men – are denied some of the rights I have†. He goes on to state that â€Å"heterosexual white men in this society tend to have a dualistic view of the world: we are either right or wrong, winners or losers. There is only one truth, and we will fight with one another to determine whose truth is right. To understand oppression requires that we accept others’ experiences as truthful, even though they may be very different from ours.† In many ways I disagree with the claims made by Cooper Thompson. I am a white, heterosexual male myself and I can think of numerous times that I myself have been oppressed. Now maybe my oppressions were not to the level or extent of many of the oppressions of minorities, but I do believe that white, heterosexual men do have a good understanding about oppression. Also, when Thompson claimed that white heterosexual males are either winners or losers and so on and so forth, he is merely describing all of man’s desire and drive to be number one, and this can tie back into many previous readings and postings. At an early age, boys are taught to be competitive and are taught to want to win. Losing was seen as something a girl would do and it would jeopardize one’s masculinity. I believe that this trait of e ither winning or losing, or bein...

Athletic heart syndrome Essay Example

Athletic heart syndrome Essay Example Athletic heart syndrome Paper Athletic heart syndrome Paper Athletic heart syndrome is a series of conditions steming from a physiologically enlarged heart that is noticed in athletes. Athletic heart syndrome basically as a result of an hypertrophied heart. The resting heart rate, including that measured during exercise, is low when compared with that of other normal persons (both the basal rate and the working rate) (Kenneth et al, 1973).   Muscle contraction is the primary physiological event that occurs during exercising. This is one of the processes in the body that consumes much energy. The cardiovascular system is a conduit for the transport of this energy all round the body. At the same time, the cells are detoxified of all waste products of metabolism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Exercise puts a whole lot of stress on the cardiovascular system. Athletes are constantly involved in exercising. They frequently strain the cardiovascular system through the demand of the muscle cells (myocytes) for more perfusion. This constant strain on the heart in particular, leads to a physiological hypertrophy of the cardiac muscle cells. The left ventricle of the heart is most affected because it is a high pressure pump that supplies blood to the Aorta, the largest artery in the body. The aorta transmits the blood to other parts of the body including the brain, limbs and all other organs of the body (Kumar et al, 2004) A hypertrophy of the heart is most evident by the thickening of the left ventricle, although, other chambers of the heart are affected. This effect is a sort of physiological conditioning for the heart to be able to cope with the increased load and at the same time, does not feel stressed up. By so doing, athletes ca n persist in the vigorous activity for a longer time than other individuals without overworking the cardiovascular system. (Microsoft Encarta, 2008) Oxygen consumption of like-sized active athletes and normal individuals will be roughly the same at rest or at a given level of exercise. However, the fit individual (the athlete) will be able to achieve greater maximal oxygen consumption, even at a lower heart rate, due to the training effect that takes place with regular exercise. As the athlete engages in regular aerobic exercise, the heart, lungs, and muscles all become more efficient at utilizing oxygen. The heart pumps more blood with cardiac output, the lung capacity of each inhalation increases, and the muscle fibers (myocytes) extract more oxygen from the blood. The training effect on the heart is quite evident when heart rates are compared between long-distance runners and sedentary individuals. The athlete will have a lower heart rate at rest (perhaps as low as 50 beats per minute) and during light jogging, for example, than the non-athlete (who might have a resting rate of 80). During light jogging, the untrained person w ill experience a large increase in heart rate, while the athletes heart rate will not rise nearly as much. MECHANISM The heart has an intrinsic property of being able to generate electrical impulses that excite the myocytes. The Sinoatrial, Atrioventricular, Bundle of His and the Purkinje fibers all make up the electrical conduction system of the heart. Besides this intrinsic control, the heart is control by autonomic nerves that form part of the autonomic nervous system. The sympathetic part of the   ANS causes a stimulation of the heart – the rate and force of contraction are increased. The parasympathetic system on the other hand causes a decrease in the rate and force of contraction of the heart. In times of need, for instance, when an individual is exercising, the heart rate is increased so as to increase the cardiac output of the heart. In athletes, however, the heart rate is not increased in spite of the dramatic increase in the cardiac output of the heart. This is because of the physiological hypertrophy of the myocytes and also the basal firing of Vagal impulses to the heart. The Vagus nerve supplies the parasympathetic innervation to the heart.(Ganong, 2001) DIAGNOSIS Athletic heart syndrome is asymptomatic. The syndrome cannot be detected unless series or medical tests are carried out. A chest x-ray will show an enlarged heart – this is possible by checking the cardiothoracic ratio and determining if it is normal or not.   Other medical tests include stress tests. During stress tests, the athlete is asked to go on a Treadmill and exercise. Assessment of a persons physical fitness includes measurement of aerobic capacity in the form of maximum oxygen consumption during aerobic exercise. At regular intervals, the pulse rate and the blood pressure are measured; this would give an indication of the rate at which these parameters are changing with the progression of exercise. Also, on electrocardiography, increased activity is noticed in the region of the left ventricle, evidenced by a large QRS complex. The complex is tall and peaked, showing an increase in time that that the ventricular muscle fibers have to depolarize and repolarize. Systo lic murmurs, slow heart rates, arrhythmias and alterations in S-T segments and T-waves are all features of the athletic heart syndrome (Kenneth et al, 1973) MORTALITY AND MORBIDITY Athletic Heart Syndrome is asymptomatic therefore, it is a potentially morbid condition. Athletes with this condition are prone to s number of heart diseases. Cardiomyopathy, which is damage to the weakened heart, is likely to occur in some athletes – Heart failure is the ultimate. Also, in some athletes, heart failure has caused sudden death. This is because they were no prior diagnosis of any heart disease. After a period of relative inactivity by the athlete, the myriad of modifications to the cardiovascular system normalize. The cardiomegaly subsides. This is important as it distinguishes this syndrome from other cardiomyopathies. Rich (2007). REFERENCES. W. F. Ganong (2001). Review of Medical Physiology. 20th ed. McGraw Hill Companies. pp 275 290 V. Kumar, A. K. Abbas, N. Fausto (2004) Robins and Cotran Pathologic Basis of Disease, 7th ed. Saunders – Elsevier. pp 460 -466 Microsoft Encarta (2008). The Human Heart. Microsoft Inc. Microsoft Encarta (2008). Exercise. Microsoft Inc. B. Kenneth, A. Benchimol, J. Schumacher (1973). External Pulse and Vectocardiographic Abnormalities in the Athletic Heart Syndrome. â€Å"Ches. American College Of Physicians. Pp 289-295 B. E. Rich (2007). The athletic heart syndrome. Current Sports Medicine Reports. Current Medicine Group LLC

Environment Essay Example | Topics and Well Written Essays - 750 words - 1

Environment - Essay Example A continuing increase of greenhouse gas emanates from the burning of the fossil fuels from the ground. Burning of coal is not logical enough since it increases the amount of the carbon dioxide to the environment. According to United Nations environmental study, carbon dioxide emissions to the atmosphere can stop by burying the biomass and pickling of trees. The increment of global temperatures leads to increased melting of snow ice and the rising of the sea level evidently shows the warming of the globe. The warming is determined by high average temperature near the earth’s surface. The temperature increases due to depletion of the ozone layer directly hit by the ultraviolet rays (Haldar, 2010). Temperature rise resultes into many disasters including the formation of cyclones, causing mass destruction to human life and property. The hurricanes, tornados and the typhoons are the worst calamities ever and have claimed several live of individuals. Absorption and emission of the infrared radiation by gases in the atmosphere warms the planets lower atmosphere and the surface. This process means the warming effect of about 33% of the stratosphere. The cutting of trees for energy and other industrial functions increases the quantity of carbon dioxide to the atmosphere, therefore, contributing to global warming. It accounts for 7 percent of the greenhouse gas emission. Forest act as the sink of the carbon dioxide within the atmosphere thereby playing a vital role in controlling the amount of heat produced to the environment. They also help in the absorption of the much water poured inland during the cyclones. Aerosols produced by volcanoes and pollutants from industries causes global dimming and the gradual reduction of the amount of solar reaching the earth surface. Aerosols bring a cooling effect by blocking the direct sun from reaching the earth surface, therefore,

Film Project Essay Example | Topics and Well Written Essays - 1500 words

Film Project - Essay Example The discussion below analyzes some important scenes in the two films thereby portraying the similarity and differences in the two. The two films have simplistic yet realistic plots. The last detail, just as the name portrays shows laxity in the operations of marines as an executive officer of the marine sends two petty officers Billy "Badass" Buddusky and Richard "Mule" Mulhall to escort a young convicted prisoner Larry Meadows who is facing eight years imprisonment. The two officers travel from Norfolk Virginia to Portsmouth New Hampshire as they escort the prisoner and put him in one of the most adventurous journey of his life. When they arrive in Portsmouth, the soldiers learn that the executive officer had to cover the detailed paperwork and that the two had not been sent on any mission, at least not according to the paperwork. Coming home, on the other hand, is a love triangle. In the film, Sally is a wife of a soldier, Bob Hyde. When Bob goes on a mission in Vietnam, Sally meets and falls in love with Luke Martin her former classmate and a soldier returning from Vietnam. The story shows the adverse physic al and psychological effects of war on the soldiers as the conflict between the three heighten. The summary of the plots shows some preliminary similarities in Hal Ashby’s works. Both plots show the lives of soldiers. While one can argue that the occurrence is coincidental given the independence of both scripts, Ashby employs similar features in building the legitimacy of the story line. He uses appropriate characters who possess the physique and mental alertness of soldiers. Characters enhance the success of a film. Characters should possess the appropriate traits that help bring out the best in the personality required for every character. In The Last detail, he uses Jack Nicholson as "Badass" Buddusky, Otis Young